Bravado is the opposite of brave

Cut the alpha-male bravado bullshit.

It might fool a few vulnerable and immature women.

But the vast majority will wonder: "Why is this guy so petrified of being himself?"

And if that's not incentive enough to be authentic, consider this: Freddie Mercury played to crowds of 80,000, while a pitch-perfect Queen cover-singer only plays to pubs.

Authentic you is infinitely more valuable than anyone you impersonate.